NBC’s “The Celebrity Apprentice,” which heads back to The Big Apple 1/3, has listed its product integration advertisers, which contestants will work with this time around in hopes of staying out of the dreaded boardroom. Brands on season seven include Crocs, Dial Yogurt Body Wash, Kodak, Nederlander, Pedigree, Quiznos, QVC and Vera Wang by Serta.
In the past six seasons, “Apprentice” partners have achieved significant sales results in the days and weeks following the broadcast of their episodes. When Crest Vanilla Mint toothpaste was featured during season two, P&G experienced the highest level of online interest in company history with 4.7 million web hits the day after the show aired. Over 40,000 samples of toothpaste were requested. On season three, Staples sold out of “The Desk Apprentice” in the first two hours of store openings and, most notably, Pontiac sold 1,000 Solstice cars in 41 minutes after their episode concluded. In season five, Ace Hardware stores notched a retail sales increase of 13% in the week following their episode.