The Continuing Dip In Cable Network UEs, As Viewed By Wieser

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Nielsen today published its November 2017 cable network Universe Estimates, which indicated an ongoing – and likely worsening – decline in traditional pay TV network penetration rates, led by lower traditional MVPD subscription levels.


Brian Wieser, Senior Research Analyst of Advertising at Pivotal Research Group, put on his stethoscope and grabbed a magnifying glass as he perused the latest data and offered his thoughts on the new UEs.

In short, median growth rates would probably be improved — to a limited extent — if vMVPDs were “more extensively included” and if full-year trends were included by Nielsen.


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