The CW finishes with 3%- 4% increases

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The CW Television NetworkThe CW has completed its upfront negotiations for the most part, scoring dollar volume on par with or slightly down from the $400 million or so it brought in last year, according to an AdAge story. The network, jointly owned by CBS and Time Warner, notched price increases between 3% and 4%, also below the 5% to 6% range it secured in last summer’s negotiations, according to the story. The CW is the latest to finish up its deal-making for the fall season. Fox is the last one left for broadcast.


See the Ad Age story here.


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.