The co-branded creative gives fans the chance to win new Ford Focuses and get sneak peeks of the final episodes of their favorite shows: Through the marketing partnership, “The CW SHOWroom,” they’re giving CW viewers a chance to win a new 2012 Ford Focus each night of The CW’s primetime, 4/4-4/8. The CW created custom spots for the week-long campaign featuring stars from the network’s shows, including Gossip Girl, The Vampire Diaries and 90210. The long-form spots specifically show viewers how to enter to win a new Ford Focus, see sneak previews of The CW shows, and get an up-close look at the all-new Ford Focus.
The branded spots include: Michael Steeger (“90210”), Tika Sumpter (“Gossip Girl”), Robert Buckley (“One Tree Hill”), Nigel Barker (“America’s Next Top Model”), Sara Rue (“Shedding for the Wedding”), Katerina Graham (“The Vampire Diaries”) and Cassidy Freeman (“Smallville”).
Viewers need to watch The CW each night to find out how to enter to win. Customized for each night of the campaign, the ads feature The CW stars giving special previews of what’s coming up on their shows, as a Ford product specialist – and very enthusiastic CW fan – shows them all the features of the brand new Ford Focus. As part of the partnership, Ford Focus brand messaging is also being carried across The CW on-air, online and on mobile for the full week, with special night opens and billboards on-air each night.
Beginning Monday, 4/11, viewers can also see more sneak previews from The CW stars of what’s coming up this season online at www.CWTV.com/fordfocus.