The CW had its most watched Monday night since 12/6/10 last night (1.7M), with week to week gains in A18-34 (1.1/3) and W18-49 (1.2/5).
90210 saw week to week increases across the board in key demos, up 10% in A18-34, up 7% in W18-34 (1.5/4), up 8% in W18-49 (1.2/3) and up 11% in A18-49 (0.9/2). It was 90210’s most watched episode since 12/6/10 (1.8M)
GOSSIP GIRL also gained 6% week to week in W18-34 (1.8/5) and 8% in W18-49 (1.3/3) and was even in A18-34 (1.1/3) and A18-49 (0.8/2). It was also GOSSIP GIRL’s most watched episode since 12/6/10 (1.6M).
MONDAY-Primetime*
02/07/2011-02/07/2011
LIVE PLUS SAME DAY
BY HALF HOUR
CW A18-34 W18-34 A18-49
07:30 1.0/4 1.2/4 1.1/4
08:00 1.0/3 1.4/4 0.9/2
08:30 1.0/3 1.5/4 0.8/2
09:00 1.1/3 1.8/5 0.9/2
09:30 1.1/3 1.8/5 0.8/2
08-10 1.1/3 1.6/4 0.8/2
CBS A18-34 W18-34 A18-49
07:30 0.8/3 0.9/3 1.5/5
08:00 3.2/10 3.2/9 3.8/11
08:30 2.1/6 2.1/6 3.2/8
09:00 2.8/8 2.7/7 4.4/11
09:30 2.2/6 2.4/6 3.6/9
10:00 1.9/6 2.0/6 2.9/8
10:30 1.9/6 1.8/6 2.8/8
08-11 2.4/7 2.4/7 3.5/9
ABC A18-34 W18-34 A18-49
07:30 1.5/5 1.9/7 1.9/6
08:00 2.6/8 4.1/12 2.9/8
08:30 2.9/8 4.6/13 3.2/8
09:00 2.9/8 4.5/12 3.2/8
09:30 3.0/8 4.7/12 3.4/9
10:00 2.0/6 3.1/9 2.7/7
10:30 1.6/5 2.4/7 2.3/7
08-11 2.5/7 3.9/11 2.9/8
NBC A18-34 W18-34 A18-49
07:30 1.4/5 1.5/5 1.8/6
08:00 1.5/4 1.4/4 1.7/5
08:30 1.3/4 1.3/3 1.7/4
09:00 0.9/3 0.9/2 1.3/3
09:30 1.0/3 1.0/3 1.3/3
10:00 0.9/3 1.2/3 1.6/4
10:30 1.0/3 1.2/4 1.7/5
08-11 1.1/3 1.2/3 1.6/4
FOX A18-34 W18-34 A18-49
07:30 1.6/6 1.7/6 1.7/6
08:00 3.6/11 4.0/11 4.2/12
08:30 3.5/10 4.0/11 4.4/12
09:00 1.8/5 2.1/6 2.6/7
09:30 1.6/5 1.9/5 2.3/6
08-10 2.6/8 3.0/8 3.4/9
BY FULL HOUR
8-9 A18-34 W18-34 A18-49
CW 1.0/3 1.5/4 0.9/2
CBS 2.7/8 2.7/7 3.5/9
ABC 2.7/8 4.4/12 3.0/8
NBC 1.4/4 1.4/4 1.7/5
FOX 3.5/11 4.0/11 4.3/12
9-10 A18-34 W18-34 A18-49
CW 1.1/3 1.8/5 0.8/2
CBS 2.5/7 2.5/7 4.0/10
ABC 2.9/8 4.6/12 3.3/8
NBC 0.9/3 0.9/2 1.3/3
FOX 1.7/5 2.0/5 2.4/6
10-11 A18-34 W18-34 A18-49
CBS 1.9/6 1.9/6 2.8/8
ABC 1.8/6 2.7/8 2.5/7
NBC 0.9/3 1.2/4 1.7/5
8-10 A18-34 W18-34 A18-49
CW 1.1/3 1.6/4 0.8/2
CBS 2.6/8 2.6/7 3.8/10
ABC 2.8/8 4.5/12 3.1/8
NBC 1.2/3 1.1/3 1.5/4
FOX 2.6/8 3.0/8 3.4/9
(source: The CW)
