The CW Network announced a fall launch date of September 1 and unveiled the schedule for its 2008-2009 season yesterday at a presentation and party for advertisers, affiliates and national media in the Tent at Lincoln Center. The announcement was made by Dawn Ostroff, President of Entertainment, The CW.
“With shows that everyone is talking about, from ‘Gossip Girl’ and ‘America’s Next Top Model’ to our upcoming ‘90210,’ our new lineup has the best Monday-Friday schedule flow we have ever had at The CW. We are zeroed in on our target demo of young women 18-34 with both new and returning series, and each programming block provides a strong promotional platform for the following night. We’re confident that the quality of our shows for the fall season will make The CW the destination for young women.”
On Monday, the network will continue combo of GOSSIP GIRL and ONE TREE HILL. GOSSIP GIRL will return to its 8:00-9:00 p.m. slot, followed by ONE TREE HILL from 9:00-10:00 p.m.
On Tuesday, 90210 will premiere in the 8:00-9:00 p.m. timeslot. A fresh interpretation of the iconic 1990’s drama “Beverly Hills, 90210,” this spin-off features a dynamic cast of up-and-coming stars, familiar faces such as Lori Loughlin (“Summerland”) and Jessica Walter (“Arrested Development”), and guest star Jennie Garth, who will reprise her role from the original series. 90210 promises to deliver all the drama and excitement of the original series. In the 9:00-10:00 p.m. timeslot, the new series SURVIVING THE FILTHY RICH brings a distinctively witty note to the Tuesday lineup. Based on the best-selling book “How To Teach Filthy Rich Girls” by Zoe Dean, SURVIVING THE FILTHY RICH stars JoAnna Garcia (“Reba”) as the live-in tutor to wild and wealthy teenage twin sisters in fabulous Palm Beach. SURVIVING THE FILTHY RICH makes the perfect companion piece for 90210.
On Wednesday, The AMERICA’S NEXT TOP MODEL returns in its 8:00-9:00 p.m. timeslot, followed by the new fashion reality show STYLISTA. From the creators of AMERICA’S NEXT TOP MODEL and “Project Runway,” and starring Elle magazine’s Fashion News Director, Anne Slowey, and Creative Director, Joe Zee, STYLISTA is “The Devil Wears Prada” reinvented as a reality series. With tough weekly challenges, 11 hopeful fashion enthusiasts will vie for a coveted editorial job and great prizes.
On Thursday, the team of SMALLVILLE and SUPERNATURAL will continue.
Big changes are in store on Fridays when The CW will offer the only comedy option of the night with returning hits EVERYBODY HATES CHRIS and THE GAME. The counter-programming theme continues in the 9:00-10:00 hour with an encore presentation of AMERICA’S NEXT TOP MODEL.
As previously announced, The CW is partnering with Media Rights Capital to program the Sunday night primetime block. Details on the individual series are t/b/a.
For Midseason, the drama REAPER will return for a second season with The Devil and his bounty hunter.
The CW’s 2008-2009 primetime schedule:
8:00-9:00 PM GOSSIP GIRL
9:00-10:00 PM ONE TREE HILL
8:00-9:00 PM 90210 (New Series)
9:00-10:00 PM SURVIVING THE FILTHY RICH (New Series)
8:00-9:00 PM AMERICA’S NEXT TOP MODEL
9:00-10:00 PM STYLISTA (New Series)
8:00-9:00 PM SMALLVILLE
9:00-10:00 PM SUPERNATURAL
8:00-8:30 PM EVERYBODY HATES CHRIS
8:30-9:00 PM THE GAME
9:00-10:00 PM AMERICA’S NEXT TOP MODEL (Encore Presentation)