The CW will bank on Banks


Warner Bros. Domestic Television Distribution is taking Telepictures Productions’ “The Tyra Banks Show” from syndication to a new daily home on The CW network, beginning in the fall of 2009. The CW is co-owned by Warner Brothers and CBS. Meanwhile, the talk show will continue to air in first-run syndication on stations representing over 97% of the country through the completion of the 2008-2009 season.

"We think moving ‘Tyra’ to network affiliates who have enjoyed such tremendous success with ‘Top Model’ creates a great opportunity for the network to broaden its appeal in early fringe, as well as advantage our show. The strategic alignment of interests for stations, The CW and ‘The Tyra Banks Show’ makes all the sense in the world,” said Ken Werner, President, Warner Bros. Domestic Television Distribution.

"The Tyra Banks Show" will air on The CW in double runs on weekday afternoons from 3:00-4:00 p.m. and 4:00-5:00 p.m., and the agreement puts the hour-long series hosted and executive produced by Banks on the same network as her highly rated primetime reality competition program "America’s Next Top Model."

"The Tyra Banks Show" won the 2008 Daytime Emmy Award for Outstanding Talk Show/Informative and returned for its fourth season in September.

As a result of "Tyra" moving to The CW, Warner Bros. Domestic Television Distribution will immediately take Telepictures Productions’ new court program "Judge Jeanine Pirro" into the first-run syndication marketplace, with the show being offered to stations for fall 2009. "Judge Jeanine Pirro" currently airs from 3:00-4:00 p.m. weekdays on The CW as part of a two-hour block of Monday-Friday programming supplied by Warner Bros. Domestic Television Distribution which also includes the sitcoms "The Wayans Bros." and "The Jamie Foxx Show" in the 4:00-5:00 p.m. hour.

"Tyra" originates from the Chelsea Television Studios in New York City and also airs on the Oxygen network. The series is produced by Bankable Productions in association with Telepictures Productions and is distributed by Warner Bros. Domestic Television Distribution. The executive producers are Cathy Chermol, John Redmann, Rachel Miskowiec and Tyra Banks.