The data vacuum that exists no longer


Bob McCurdyThere’s been an open debate within the Streaming Audio, Advertising and Radio community for some time now as to what kind of impact Streaming Music Services would have on the popularity and listening levels of broadcast Radio. Some within the “Streaming” camp have been predicting a large scale audience migration from broadcast Radio to Streaming Music Services. The Radio camp disagreed with this thinking, highlighting the complimentary aspects of each but there was a data vacuum that served as a breeding ground for various opinions and theories. Thankfully this vacuum no longer exists.

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