The Early Show on Saturday posts double-digit increases


“THE EARLY SHOW ON SATURDAY” is up +8% in Households, +16% in Viewers and +17% in “Boomers” Year-To-Year

THE EARLY SHOW ON SATURDAY was up +8% in households, +16% in viewers and +17% in “boomers” adults 35-54 from last year, according to Nielsen live plus same day ratings for Saturday, Oct. 30.

The CBS broadcast increased to 1.3/05 from 1.2/04 in households, 1.77m from 1.53m in viewers and 0.7/05 from 0.6/04 in “boomers,” adults 35-54, while even in adults 25-54 (0.5/04), from the same week last year. 

(source: CBS)