The Echo Nest, a leading music intelligence company, extends its reach by powering Univision’s Uforia music app for iOS. The Uforia app offers U.S. Hispanic’s most popular live radio stations, a deep selection of Latin genres, exclusive digital channels, a custom radio offering with more than 20 million songs, and an unparalleled level of human curation.
The Uforia app relies on The Echo Nest for its best-in-class dynamic playlisting technology to deliver customized artist radio stations. Listeners simply select an artist for their station, and the music begins. Unlike normal radio, it doesn’t end there; as fans rate, skip, and favorite songs and artists, their stations grow ever smarter thanks to The Echo Nest’s dynamic playlisting technology. The Echo Nest’s technology augments Univision’s programming expertise with the ability to scale to new or otherwise overlooked music.
“Univision is pleased to partner with The Echo Nest, a best-in-class music partner, to help us catapult Uforia to the next level,” said Evan Harrison, executive vice president of Content & Entertainment at Univision Radio. “While we recently joined the top 10 Triton streaming ranker, we are just getting started – partnerships like this will help us deliver the ultimate curated music service for U.S. Hispanics.
The Echo Nest provides its customers with the deepest musical understanding and is the first and only music intelligence company taking a big data approach to understanding music content and music fans. The Echo Nest’s music intelligence platform listens to music, reads about music, and understands fans, providing curators, such as Univision, an opportunity to extend their music programming voice infinitely across the world of music.