How can media companies develop and implement purpose-driven strategy to optimize overall business results?
Branding expert Simon Mainwaring will share his thoughts on the topic during a 2018 NAB Show keynote session titled “The Future of Profit is Purpose.”
Mainwaring will take the Main Stage at the media industry confab in Las Vegas on Monday, April 9. He plans to explain the business perspective of “conscious capitalism,” which refers to companies that serve the interests of all stakeholders, from investors and employees to consumers and local communities.
Mainwaring is the founder and CEO of We First, a consultancy that helps develop “purpose-driven brands” like TOMS, Virgin, Timberland, and Coca-Cola. He previously worked in the creative departments for advertising agencies including Saatchi & Saatchi, Wieden & Kennedy and Ogilvy.
Separate vignettes will highlight how companies are uniquely positioning themselves to thrive in today’s crowded marketplace by operating with a distinct purpose.
Following the keynote, attendees will have the opportunity to engage in a Q&A with Mainwaring and famed marketing and advertising executive Roy Spence during a session session titled “Implementing Conscious Capitalism at Your Station.” Spence serves as the co-founder and chairman of GSD&M.
Spence plans to provide in-depth information and examples of how broadcast industry professionals, specifically station management, can drive profits by capitalizing on new and pre-existing public service initiatives.
“The most successful broadcasters understand that it’s good business to ‘do good’ in the community,” said NAB EVP/Communications Dennis Wharton. “This session will reveal how the purpose-based business model can create a real and competitive edge for a range of industries.”
RBR+TVBR Editor-in-Chief Adam R Jacobson will be in Las Vegas to cover the 2018 NAB Show. To arrange a meeting or editorial interview, please email [email protected].