Republican FCC Commissioner Michael O’Rielly‘s push to heavily modify or erase the agency’s “KidVid” regulations is largely fueled by his belief that the rules are outdated, with children largely consuming Video on Demand (VOD) choices, over-the-top (OTT) sources and cable TV channels that offer kids’ programming 24/7.
Nowhere is it being argued that children are tuning out TV, although broadcast TV ratings during “KidVid” hours are a far cry from years past.
In fact, new research from U.K.-based Futuresource Consulting suggests that watching the big screen remains the activity that children dedicate the most time to.
