The Hispanic Radio Ad Atmosphere: Cloudy But Calm


MIAMI — The COVID-19 pandemic altered the advertising landscape for Hispanic radio. But, is the rebound in play for AMs and FMs targeting Latino consumers across the U.S.?

That’s not an easy question to answer. Representatives from Zenith Media and Katz Radio Group who are among the most esteemed multicultural advertising executives in America today had much to say on the subject at the Hispanic Radio Conference in Miami on Wednesday.

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