The Home-Confined Consumer: An Infrequent CPG Buyer

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NEW YORK — If your advertising categories have been highly impacted by the COVID-19 pandemic and household consumer packaged goods (CPGs) are being eyed for needed dollars, think again.


CPG spending declined by 8% in April 2020, compared to March 2020, newly released data from NCSolutions (NCS) show.

Where there is potential for new advertising is a category that has been heard in markets such as Riverside-San Bernardino and Los Angeles, but not so much in other parts of the U.S.

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