“Radio remains a constant source of news and information and music and listenership and the power it provides advertisers has never wavered,” says Cathy Atkins, the Inbound Marketing Consultant for fuze32, an in-house marketing and creative agency at Zimmer Communications in Columbia, Mo.
fuze32 was launched following the birth in 2015 of Zimmer’s inbound marketing strategy. And, one of the big reasons that was done was to share information and attract leads via the website. The benefit has been big, and Atkins discusses how Zimmer’s “Radio Advertising Resource Guide” came to life in this exclusive RBR+TVBR InFOCUS Podcast, presented by dot.FM.
Listen to “The InFOCUS Podcast: Cathy Atkins, Zimmer Comm.” on Spreaker.
