“We’ve got a lot of people who listen to a lot of radio, but what I always gravitate to are those who say, ‘I listen under an hour a day,” says Fred Jacobs of Jacobs Media.
That group comprises about 9% of the respondent sample for Techsurvey 2022, the results of which were presented today in a Zoom webinar. Participation from 474 radio stations was seen this year, producing nearly 31,000 surveys from “core” radio listeners.
Jacobs shared a lot of information, and RBR+TVBR‘s InFOCUS Podcast, presented by dot.FM, offers key takeaways and highlights in this edited audio report.
For more from Techsurvey 2022, please click here.
Listen to “The InFOCUS Podcast: Fred Jacobs and Techsurvey 2022” on Spreaker.
