On June 1, WideOrbit released the latest product update to its WO Traffic v22 product, used by radio and TV stations to manage their inventory and revenue workflow.
It’s an update that brings not only digital video and audio advertising into the mix, but also the much-discussed “addressable advertising” for live streams — something marketers have been clamoring for.
In this fresh InFOCUS Podcast, presented by dot.FM, WideOrbit Chief Product Officer Will Offeman shares how the product update took that desire among advertisers and media buyers into consideration.
It’s just one of several topics discussed in under 15 minutes in a conversation with RBR+TVBR Editor-in-Chief Adam R Jacobson. Listen now!