HipCricket, a mobile marketing company that creates loyalty relationships between broadcasters, advertisers and their customers, announced The Jim Rome Show is employing the company’s services to further engage its more than two million weekly listeners across more than 200 stations. Beginning this month, Rome’s “Clones” are able to use their mobile phones to participate in the “Huge Text of the Day,” polls, enter additional contests and keep abreast of programming.
“Jim Rome has one of the most loyal audiences in radio,” said HipCricket CEO Ivan Braiker. “More than 136 million Americans text on a regular basis. Enabling Jim’s listeners to participate with the show via the mobile device will deepen the relationship.”