Cell Phone Radio as Westwood One now has a partnership with CelleCast that will make The Lars Larson Show accessible on any phone, any time, anywhere. Listeners will be able to access the show on demand via cell phone after the live broadcast, with the ability to pause, fast forward and rewind audio. Other shows carried on the service include shows from Business TalkRadio Network and Lifestyle TalkRadio Network-The Ray Lucia Show; Into Tomorrow with Dave Graveline; Into Tomorrow Daily Features; The Good Stuff With Taylor and Colleen and The Millionaire Ranch. Launch date is expected 11/1.
RBR/TVBR observation: CelleCast is 9.99 a month with no commercials. We would bet they would get more shows and subscribers if that model was free with ads inserted.