The Latest On Local Media Measurement, From Nielsen

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MIAMI BEACH — Unlocking the power of local broadcast media is always a hot topic. Discussing it in perhaps one of the few places in the U.S. where one can open the patio door and enjoy the ocean breezes makes it even more meaningful.


Insights into OTT behavior, and how broadcast TV can benefit, was a highlight of the many sessions at NATPE Miami on its first day of panels and presentations.

But, there’s also a measurement component that’s vital to both broadcast TV and radio at stake, with the ever-encroaching OTT universe a possible friend—rather than a dollar-draining foe.

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