The listener is different but the advertising isn’t


Bob McCurdyA couple of years ago a creative director said something to me that I’ve not forgotten. His observation was that the listener was changing, while Radio wasn’t, suggesting that the stations of “today” sounded largely the same as they did thirty years ago. He went on to say that if Radio stations and its advertising didn’t begin to change, that it risked finding itself out of sync with its ADD, “hooked on hurry” listeners.

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