The Midterm Election Bonanza: Biggest Ever for Broadcasters?


We’ve heard and seen much about how gigantic the political advertising revenue total could be for both broadcast radio and television once the November elections conclude.

Now, Axios has shared data from analytics firm AdImpact that breaks out political ad spending in 2022 by media type. Broadcasters are poised to pocket billions of dollars.

Connected TV is also on target to be a big political revenue winner.

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