Mobile, social and video — what BIA/Kelsey refers to as the “power brew” for local advertisers — are among the categories that are fueling growth in the local online/digital segment.
The company forecasts location-targeted mobile ad spending will grow from $8.4 billion in 2015 to $11.3 billion in 2016 and social media revenues will grow from $2.4B this year to $3.3B next year.
