The Newspaper Consortium, a consortium of 26 newspaper companies, will add 138 web sites to quadrantONE (quadrantone.com), an online ad alliance formed in February by four of the country’s largest media companies.
quadrantONE allows advertisers, for the first time, to buy hundreds of online newspaper and broadcasting sites by placing a single order. It’s owned by Tribune, Gannett, Hearst and The New York Times Company.
The consortium newspapers will become affiliates of quadrantONE, devoting guaranteed inventory on their sites to deliver premium audiences to advertisers seeking national, regional and local reach.
The newspaper and broadcast sites in the network represent in excess of 70 million unique monthly visitors.