Afternoon Singleheader Coverage Rates Higher Than Sunday Primetime Game. THE NFL ON CBS’s Singleheader coverage games on Sunday, Oct. 17 (1:00 PM, ET), highlighted by New England’s overtime victory over Baltimore, earned an average household rating/share in the metered markets of 14.3/29, up 91% from last year’s comparable Singleheader coverage in Week 7 (7.5/16).
The 14.3/29 ties with Week 16 of the 2008 season as THE NFL ON CBS’s highest-rated Singleheader regular-season coverage in 12 years dating back to 1998 when the Network re-acquired the NFL.
Through six weeks of the 2010 NFL regular-season, THE NFL ON CBS has earned an average household rating/share in the metered markets of 12.6/25, up 7% from last year’s 11.8/24 and up 14% from an 11.1/22 in 2008.
The Singleheader window also included Miami at Green Bay which also went into overtime, San Diego at St. Louis, Kansas City at Houston, Cleveland at Pittsburgh (1:00 PM) and New York Jets at Denver, and Oakland at San Francisco (4:00 PM).
THE NFL ON CBS’s Singleheader afternoon coverage rating of 14.3/29 was 8% higher than Sunday’s Primetime game rating of a 13.2/20.