The Nielsen Company adds additional streaming measurement


It’s a significant expansion of its streaming panel, adding services including Vevo, Slacker, MOG, Thumbplay, Akoo, and Cricket to the existing reporting panel consisting of AOL, Napster, Rhapsody, Verizon Wireless and Yahoo!.

Data from these services is now included in the Nielsen BDS Encore system. During the first six weeks of 2011, Nielsen tracked more than 1.1 billion music streams through online music streaming services. More than 165 million streams per week are captured and nearly 26 million weekly song downloads are tracked. The week following the GRAMMY Awards, Nielsen captured more than 192 million streams; an increase of 22% over the previous week.

Nielsen is the only company able to provide weekly trending info on streaming activity, as well as a more granular understanding of from where consumers stream music. Nielsen provides insights on the type of streams; on-demand streams, those songs/videos that consumers choose to listen to, versus programmed streams, or when songs are not chosen by the consumer.

Additionally, Nielsen provides the music industry with comprehensive physical and digital music sales info, radio airplay as well as streaming activity.