The Promise of Programmatic Ads


Jeff-HaleyProgrammatic ad buying and selling is going to be big.

It holds the promise of making the process of buying radio advertising faster, and more organized.

Several panels at last week’s NAB/RAB Radio Show were devoted to the concept.

RBR+TVBR spoke with Marketron President/CEO Jeff Haley about what’s hot with programmatic as well as his company’s new agreement with Synchronicity.

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