How can a local TV station weather the COVID-19 pandemic together with its audience, and local businesses that depend on foot traffic?
Here’s a lesson in how a broadcast media station can be an important business partner, courtesy of Michael Valentine, VP/Station Manager of TEGNA‘s flagship WUSA9 in Washington, D.C.
Valentine is RBR+TVBR Editor-in-Chief Adam R Jacobson’s latest guest on the new RBR+TVBR Coronavirus INFOCUS Podcast. Valentine shares how WUSA9 agreed to work with its TV competitors on encouraging viewers to tune to any local newscast, while helping mom-and-pop shops as well as government workers.
You may also subscribe to our podcast on Apple Podcasts.
For future access to this podcast and all forthcoming episodes, set a bookmark for the RBR+TVBR Coronavirus INFOCUS Podcast page by clicking on the image below.