‘The Sing-Off’ belts NBC to strong 18-49 ratings


From 8-10:01 p.m. ET, the premiere of “The Sing-Off” (2.3 rating, 6 share in adults 18-49, 6.9 million viewers overall) belted out NBC’s strongest 18-49 rating in this time period since September 28 and attracted the network’s biggest overall audience in the slot since September 14. 
In the time period, “The Sing-Off” is #2 among the major networks in adults 18-49, total viewers, adults 18-34, adults 25-54 and all key adult-female demos (pending updates).
The “Sing-Off” continues tonight and Wednesday night and concludes next Monday, December 21.

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.5/4 in adults 18-49, a 1.7/4 in adults 25-54 and 4.8 million viewers overall.  The time-period competition included CBS’s “CSI: Miami” original and ABC’s “Castle” encore.  In the time period, “The Jay Leno Show” is #2 among the major networks in adults 18-49, total viewers and virtually all other key ratings categories.

“The Jay Leno Show” delivered its highest Monday 18-49 and total-viewer results in nine weeks (since October 12), pending updates.

Comparisons with Jay Leno’s 2008-09 averages at 11:35 p.m. ET on “The Tonight Show with Jay Leno” are: in adults 18-49 (1.5 vs. 1.4), adults 25-54 (1.7 vs. 1.8) and total viewers (4.8 million vs. 5.1 million).  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49 (1.5 vs. 2.2), adults 25-54 (1.7 vs. 2.7) and total viewers (4.8 million vs. 6.9 million).

In Late-Night Local People Meters Monday night:

Conan O’Brien (0.9/4 in 18-49 in local people meters) trailed CBS’s LATE SHOW (1.0/4) in Nielsen’s 24 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.6/3 in 18-49 in local people meters) topped CBS’s LATE LATE SHOW (0.5/3). 

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Metered-market household ratings are “live only.”  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.” 

(source: data and information proovided by NBC)