‘The Sing-Off’ paced even into ‘Jay Leno’ who finished at #2


From 8-10:01 p.m. ET, night three of “The Sing-Off” averaged a 2.2 rating, 6 share in adults 18-49 and 6.6 million viewers overall.  Airing head-to-head against the finale of “So You Think You Can Dance,” “The Sing-Off” finished within 6 percent of the Fox finale in total viewers (6.6 million vs. 7.0 million).  From its first half-hour to its fourth, “The Sing-Off” increased its 18-49 rating by 16 percent (to a 2.2 from a 1.9).

Versus NBC’s results in the time period the prior week, “The Sing-Off” is up 10 percent in adult 18-49 rating (2.2 vs. 2.0) and up 27 percent in adults 18-34 (1.9 vs. 1.5).  
The “Sing-Off” concludes next Monday, December 21 from 8-10:01 p.m. ET.

From 10-11 p.m. ET, “The Jay Leno Show” averaged a 1.6 rating, 5 share in adults 18-49; a 1.9/5 in adults 25-54 and 5.5 million viewers overall.  Last night’s time-period competition included CBS’s “CSI: NY” and ABC’s “Eastwick.”  In the time period, “Jay Leno” ranked #2 among the major networks in all key ratings categories — adults, men and women 18-34, 18-49 and 25-54, plus total viewers — over ABC’s “Eastwick.”

This marks the third consecutive night that “The Jay Leno Show” has out-delivered an ABC drama in adults 18-49, adults 25-54 and total viewers, topping ABC’s “Castle” encore on Monday, a “Forgotten” rebroadcast on Tuesday and an original “Eastwick” on Wednesday. 

“The Jay Leno Show” matched its highest Wednesday 18-49 rating in nine weeks (since October 14).  Versus the prior Wednesday, “The Jay Leno Show” is up 23 percent in 18-49 rating (1.6 vs. 1.3) and up 21 percent in total viewers (5.5 million vs. 4.5 million).

Comparisons to Jay Leno’s 2008-09 average at 11:35 p.m. ET on “The Tonight Show with Jay Leno,” are: in adults 18-49, 1.6 vs. 1.4; adults 25-54, 1.9 vs. 1.8; and total viewers, 5.5 million vs. 5.1 million.  Comparisons with NBC’s Monday-through-Friday 10-11 p.m. ET non-sports averages over the 52 weeks prior to Jay’s debut are: in adults 18-49, 1.6 vs. 2.2; in adults 25-54, 1.9 vs. 2.7; and in total viewers, 5.5 million vs. 6.9 million.

In Late-Night Local People Meters Wednesday night:

Conan O’Brien (1.0/4 in 18-49 in local people meters) tied CBS’s LATE SHOW (1.0/4) in Nielsen’s 24 local markets with People Meters.

At 12:35 a.m., Jimmy Fallon (0.5/3 in 18-49 in local people meters) trailed CBS’s LATE LATE SHOW (0.6/4). 

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Metered-market household ratings are “live only.”

(source: data and information provided by NBC)