Audio innovation and the pandemic have changed everything from how audiences consume news to the way revenue is earned. Forward-thinking brands are redesigning the way stories are told and the way content is distributed. In this new marketplace, marketers must understand not only how to connect with their customers via audio, but stay agile in their approach.
A three-hour virtual event scheduled for Tuesday (9/1) from the Radio Advertising Bureau, in partnership with the Association of National Advertisers, will address many of the ways to best connect through radio and its digital delivery platforms.
“The State of Audio Today” is the name of the virtual event, which will put into focus case studies, best practices, and actionable takeaways on audio storytelling, attribution, and how to adapt to rapidly-changing consumer preferences and behavior.
The event will be held from 11am-2pm Eastern/8-11am Pacific.
From 11:10am-11:55am ET, Cumulus Media President/CEO Mary Berner, Entercom President/CEO David Field, and iHeartMedia President/CEO Bob Pittman will participate in a discussion moderated by RAB President/CEO Erica Farber on “how audio drives culture.”
The RAB says, “In this session, CEOs from the top three audio companies will discuss radio’s strengths in reaching and engaging audiences by harnessing the trust and companionship that no other medium has and predict what the future of audio holds across its platforms.”
Individual presentations from executives at Mastercard and Mindshare USA follow.
From 1:05pm-1:40pm ET, iHeartPodcast Network President Conal Byrne is joined by T-Mobile VP of Brand Strategy & Marketing Catherine Captain, to share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.