Independent rep firm The Tacher Company has aligned itself with Rochelle Broadcasting as the station group’s exclusive national rep. The group operates WRHL-FM as well as WRHL-AM and serves the Rochelle, IL market which is situated about halfway between the LaSalle-Peru and Rockford metro survey areas.
Station Manager, Kris Wexell says, “We have two wonderful radio stations to offer advertisers and we have been telling our story locally very well. We have not had anyone telling our story nationally however, and therefore we are delighted to align ourselves with The Tacher Company. We know how successful Tacher has been for over 40 years working with small market operators and we are very excited to have the rep firm become an integral part of our overall sales team.”