The Tacher Company signs Rumbera Network


Independent rep firm The Tacher Company has signed WWWK-FM Rumbera 105.5 FM inMiami. The Venezuelan-based company also has stations in Spain, South America, Central America, and the Caribbean. WWWK is their first station in the US.

Says GM Juan Alvarez: “We are very excited to have the opportunity to work with a representative company like Tacher. As an international corporation, WWWK 105.5 FM is our first venture in the United States and we need the expertise and hands on salesmanship of the Tacher Company.”

WWWK is unique in a market of many Latino radio stations in that it specifically targets the large population of Venezuelans. This is virtually an untapped population that is growing exponentially in the Miami Dade area.

The station also appeals to a diverse group who like to listen to International Latino hits.

The musical format of WWWK offers the most unique, innovative and dynamic International Spanish hit music composition and entertainment in the market. Targeting a core audience of A18-34, WWWK serves up Spanish International and Top 40 hits fromSpain, South America, Central America, the Caribbean and North Americawith a focus on Venezuelan hits. The signal covers all ofDadeCounty, from Miami all the way to the Southernmost Keys.