The Tax Brand Cometh For Spot Radio


Taxes are due to the Internal Revenue Service in just two weeks.

Still need that 1040 prepared? There’s one brand that is counting on the Last Minute Larrys that still need to prepare their federal (and perhaps state) income tax forms.

According to the latest Media Monitors Spot Ten Radio report, Jackson Hewitt is seeking those wait-until-the-final-moment tax filers. It’s now No. 4 with a brand-new campaign at radio for the week ending April 1, with 30,221 spots logged at the stations traced by iHeart-owned Media Monitors.

Climbing to No. 1 is The Home Depot, with 50,762 spins

Macy’s is at No. 3, with 36,122 spots.

Here is this week’s report, in full: