The vMVPD: Money-Losing Service Or Digital Dent-Maker?


Thursday, September 26, was a monumental day for the media industry.

In New York, more than 550 C-Suite leaders from the broadcast TV industry gathered at Pier 60 for the daylong TVB Forward 2018 conference. A full slate of Radio Show sessions began in Orlando with a 7:30am breakfast featuring Publicis Groupe Chief Growth Officer Rishad Tobbacowala, who largely discussed the monumental changes in media consumption habits taking place across the U.S.

In Washington, D.C., on Thursday afternoon, change was the key focus of testimony delivered by one of Wall Street’s top media industry analysts during a “State of the Media Marketplace” hearing convened by the House Energy & Commerce Committee’s Subcommittee on Communications and Technology.

His comments put vMVPDs on notice, and could impact broadcast TV stations.

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