The Voice to follow the big game


The prized post-Super Bowl slot next February 5th will go to “The Voice.” NBC will use the strong lead-in from its live broadcast of Super Bowl XLVI to introduce even more viewers to one of its biggest hits, The Voice.

It may be a surprise that rather than try to launch a new show, the hit-starved #4 network is going to play to its strong suite and go from the Super Bowl to a special hour-long episode of The Voice. The airing will be approximately 10-11 am ET, depending on exactly when the game coverage ends.

“There is no better showcase on television than to follow the Super Bowl, and we believe The Voice is deserving of such high-profile exposure. The attention grabbing blind audition phase of The Voice has mass appeal and will fittingly team up with the biggest sporting event of the year,” said Bob Greenblatt, Chairman, NBC Entertainment.

The Voice, featuring musician coaches Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton is the 2010-11 season’s #1 new series in adults 18-49 and ranks behind only “American Idol” among all entertainment series on ABC, CBS, NBC, Fox and CW, NBC noted. To date, The Voice is averaging a 5.4 rating, 14 share in adults 18-49 and 12.0 million viewers overall.

Modeled after Holland’s top-rated vocal talent discovery show, “The Voice of Holland.,” The Voice is hosted by Carson Daly and features the musician coaches working through the various phases of the competition with only the most talented vocalists. The show’s second season will air midseason Mondays, 8-10 pm ET.

The Voice is a presentation of Mark Burnett’s One Three Inc., Talpa Content USA, Inc. and Warner Horizon Television. The series is created by John de Mol, who will executive-produce along with Burnett, Audrey Morrissey and Stijn Bakkers.