The Weather Channel Companies (TWCC) announced an agreement to acquire Weather Underground, a leading provider of Web-based weather data. The transaction, terms of which were not disclosed, was announced by TWCC chairman and CEO David Kenny and Weather Underground president Alan Steremberg and is expected to close in several weeks.
“Everyone in the weather space is familiar with the strength of Weather Underground and its innovative method of presenting weather data. Weather Underground will add a great complementary, brand to our portfolio, a brand with a distinct, loyal, and active user base that will enable us to reach a unique segment of users,” said Kenny. “Most importantly, this acquisition will grow the weather expertise that is central to everything we do and will result in better forecasts and weather data for users on all of our platforms.”
“Becoming a part of The Weather Channel Companies will enable us to strengthen what our users love about wunderground.com, our apps and our blogs,” said Steremberg. “We see this as a great opportunity to grow.”
Weather Underground’s popular site wunderground.com and its portfolio of mobile apps will continue to operate and its employees will become a part of TWCC, furthering the company’s place as the leading provider of the most accurate weather data across all platforms serving consumers and business users. In addition, Weather Underground’s San Francisco headquarters will become a regional office for TWCC.