The Weather Channel Interactive adds Hispanic


Following the recent launch of starMedia Clima, a new weather-related Portal service powered by The Weather Channel Interactive (TWCi), the two companies will also partner in developing their Pan-regional sales efforts. starMedia will represent the Espanol site of TWCi for the ad sales initiatives in Latin America and the U.S. Hispanic Market.

starMedia confirms that several important Telecommunications as well as Tourism & Travel advertising accounts have already signed-on in the initial stages of their new strategic alliance with TWCi. In October, re-launched the website with a new look and feel as well as improvements to the site navigation and interactive maps.