The Weather Channel to launch four-screen premiere


TWC will premiere its newest original series, “From the Edge with Peter Lik,”  3/31 at 8 p.m. ET. The half-hour action adventure nature series follows Master Photographer Peter Lik as he travels to the most epic U.S. landscapes and deals with weather’s impact in his quest for the perfect photograph.

For the first time, the show will premiere across all four of TWC’s screens: The Weather Channel; an on-demand stream on; on mobile and on The Weather Channel for iPad app. It will also air simultaneously on a Times Square billboard.

The series will air on TWC Thursdays at 8 p.m. and 11 p.m. ET.

In the premiere episode, “Capture the Gods,” Lik visits the Big Island of Hawaii. Additional episodes visit the Grand Canyon, Death Valley, Arches National Park and Montana’s “Big Sky Country.”

While watching the show, iPad users can follow along with a new iPad app, “From the Edge with Peter Lik from The Weather Channel.” Powered by Nielsen’s Media-Sync platform, the app includes audio-synced content correlating with the show to unlock exclusive iPad content. Online, will feature photos, video and behind-the-scenes footage. Mobile consumers can access photos, information and video footage from on mobile Web.

TWC has ordered 13 episodes, produced by Peacock Productions.