Burger King’s The Whopper is 50 years old. First off a hot broiler in 1957, the sandwich has become an iconic burger for the ages. From its humble beginnings in a Miami restaurant BK’s signature sandwich has been immortalized in Madame Tussauds wax attraction in Times Square.
BK will demonstrate the popularity of the Whopper in a series of television spots in the U.S. that force guests to imagine life without their beloved burger. The stunned and horrified reactions induced by “Whopper deprivation” result in subversive and highly amusing footage of real customers.
BK will also launch Whopperfreakout.com, where visitors can view authentic outtakes of Whopper withdrawal from customers from the spots.