Viewership across “over the top” (OTT) and connected TV (CTV) is showing no signs of slowing down.
We know that. But, a new ZypMedia report could sound alarms at broadcast TV and radio companies looking to siphon as much money from local digital as possible.
Local advertisers are utilizing OTT more, and ZypMedia is declaring that “2020 is the year OTT advertising breaks records.”
