Thirteen Reasons Why … This May Help Your Sales Team


Noted sales training coach Barrett Riddleberger wonders how to deal with the following scenario: There’s a sales rep opening, and your GSM is (or perhaps you are) vetting the candidate. What to do? “You need to conduct a competitive comparison of your candidate’s previous sales job and the one they’re applying for at your company,” Riddleberger says.

Here are some questions to consider before hiring that dreaded Hunter sales rep — especially someone from within the radio or TV industry.

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