This Bank Goes Far With New Radio Effort


by Diana Stokey, Media Monitors

There’s a stagecoach that’s rolled in with some new radio spots, and the delivery is big enough to land a major financial institution into the latest Media Monitors Radio Spot Ten report.

Wells Fargo soared from No. 25 to No. 9, thanks to the airing of 22,732 commercials for the week ending June 11.

Overall, the leader at radio remains The Home Depot. The DIY retailer was in first place with a whopping 110,590 spots.

Its biggest competitor, Lowe’s, soared from No. 12 to No. 6, with 24,859 commercials.