A Salt Lake City-based software provider to the media industry has inked a deal with a broadcast media company known for its Christian-themed and conservative News/Talk stations as its newest client.
Thanks to a multi-year agreement, Aptivada will be powering contesting, promotions, database management and newsletters for Salem Media Group‘s 116 radio stations across the U.S.
“After an extensive vetting process, it was clear Aptivada had the aptitude and attitude to be our partner,” said Rodney Whitaker, Director of Digital Operations at Salem. “The onboarding process was extremely smooth, and in the few short weeks since our launch, we’re already seeing a payoff. The tools Aptivada brings to the table empower our stations to increase listener engagement and generate revenue in ways that we didn’t have before our partnership.”
Founded in 2011, Aptivada works with its clients “to successfully reach and grow their audience on social, web and email – with a set of integrated tools that include sweepstakes, surveys, polls and more.”