This Spot Cable Campaign Is All About A ‘Death Wish’


When it came time to promote the Friday (3/2) release of an action film starring Bruce Willis based on a famed 1971 motion picture featuring Charles Bronson, what did MGM do? It turned to spot cable, as seen in the latest Media Monitors Spot Ten Cable report.

Death Wish advertisements designed to lure patrons to movie theaters across the U.S. finished eighth on the Media Monitors report.

Some 22,349 spots were shown.

Also active for the week ending March 4, 2018: Sprint.