This Study Claims Consumers Prefer Watching TV Shows Off TV


If you believe a global study released this morning by New York-based Accenture, the percentage of consumers worldwide who prefer watching TV shows on television sets plummeted to 23% between October and November 2016, compared to 52% in the same period one-year earlier.

That’s one of the key takeaways from the Accenture 2017 Digital Consumer Survey, and RBR + TVBR got its hands on exclusive data that shows U.S. consumers are leading this trend.

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