This Wireless Brand Bumps Up Its Local Cable Spots


by Diana Stokey, Media Monitors

It’s another big week for auto insurance companies, the latest Media Monitors Cable Spot Ten shows. However, there’s some interesting activity at the bottom of the chart, and it suggests that wireless services companies are set to bring more dollars to MVPDs.

In last week’s Media Monitors Cable Spot Ten report,  T-Mobile ascended from No. 20 to No. 10, with 25,233 spots.

It is notable, as the Spot Ten continues to be dominated by insurers: Allstate is new at No. 2, while GEICO climbs to the top and Progressive is No. 3. Also present is Liberty Mutual Insurance.