The Board of the Southern California Broadcasters Association has announced that industry veteran, Thom Callahan, has been named to its new President, beginning 6/3. He replaces SCBA’s Mary Beth Garber, who moved on to become Katz Radio Group’s Executive Vice President for Radio Analysis and Insights. Thom was most recently president of Callahan Communications, a firm focused on growing its clients’ business, strategic planning for brand awareness, and new market development. Previously, Callahan was Director of Sales for Radiate Media.
He has over 30 years of broadcast and digital platform experience in sales, sales management, research, content, new product development, and emerging markets, ans has held senior management positions with The AP, CBS Radio, Metro Networks and Anheuser-Busch.
Twice nominated as Radio Network News Executive of the Year, Callahan has been a guest speaker and moderator for NAB sponsored events on a variety of topics to the radio industry over the past 11 years.
Said Callahan: “I am very excited to be leading the SCBA. Being the face, voice, and advocate for the country’s largest radio market is an honor. Southern California Radio is a dynamic and effective media platform that all advertisers should be a part of for market share and brand growth. We will work diligently to advance Radio’s strength for the SCBA.”
“Thom brings to the SCBA a wealth of media knowledge and executive expertise,” adds SCBA Chairman of the Board and CBS SVP Market Manager, Steve Carver. He is a true advocate for Radio, with a history of collaborating with diverse groups to achieve a common goal.”
