Thomason Joins Dielectric As SE Sales Manager


James Thomason is bringing his extensive TV and FM transmission equipment sales experience to Dielectric as the company’s new southeast sales manager.

He will serve as a key liaison between Dielectric and TV/radio broadcasters across the southeastern U.S., providing sales and customer service support.

Dielectric specializes in purpose-engineered antennas and RF systems for TV and radio broadcasters.

“At a time when the industry is poised for the spectrum repack and migration to the advanced ATSC 3.0 broadcast standard, I’m extremely pleased to be joining Dielectric, a highly-respected company that is uniquely qualified to support broadcasters through yet another major DTV transition,” said Thomason, who is based in Ocala, Fla. “Very soon, when broadcasters receive their new channel assignments, they will have only 90 days to submit relatively complex paperwork to the FCC detailing their transition plans. My goal is to be a responsive resource that gets our customers whatever information and new products they need—as well asconnecting them with Dielectric’s team of RF design and engineering experts.”

The last 22 years of Thomason’s 35-plus year career has concentrated on RF transmission equipment sales. From 2012-2015, Thomason served as the Regional Sales Manager for TV/FM transmitter equipment leader GatesAir, where he managed sales to broadcasters across a nine-state region.

From 2003-2006, Thomason served as district sales manager for Harris Corp.’s Broadcast Division, which later became GatesAir. As HD Radio technology transformed the FM radio business, Thomason managed a three-state region while regularly outperforming sales goals.

In between his time at GatesAir, Thomason sold radio equipment for Broadcast Electronics.