“In a recent Gallup poll, sales professionals were ranked lower on honesty than Congress,” says Media Information Bureau guest columnist Brian Greenberg. “This exemplifies why consumers are increasingly looking to their peers, rather than companies, ‘gurus,’ and experts for advice on what to buy, eat, listen to, read and watch.”
It is his belief that, as more participate and contribute to social media, consumers are getting savvier by the day. As such, the company that thrives in this extreme vetting environment are the ones who boast salesmen who do not actually sell. Does this describe your broadcast media company’s best clients?